softsert inc began doing business in 1977
and was created by Dr. Michael Feldman, an optometrist who is also the president
of the company. Dr. Feldman is a leader in the contact lens field and the
inventor and patent holder of each of the contact lens aids found on this
All 3 devices can be used by the eye care professional in the office when
fitting patients or the contact lens wearer at home. All three of these devices
are unique in how they function -- so some wearers may benefit more from
one device than the others depending on their problem.
For instance, a person with small eyes may be able to apply a soft lens more
efficiently with softsert+plus. This
device actually makes the lens oval and smaller from top to bottom, so it's
easier to fit between the lids. This same device can also remove a soft lens
from the eye.
Another illustration would be someone who has very thin or thick lenses and
some dexterity problems. The orginal softsert
applicator fits on the finger and is easy to manipulate. Its soft rubber
cup supports the lens walls, preventing it from folding back. The soft cup
also holds the lens securely, preventing it from falling -- and, as with
all our aids, just a gentle touch applies the lens.